If you’re a website owner, blogger, or small business owner trying to grow your online presence, let us tell you about something that can save you a ton of time and bring you long-lasting results – Evergreen Content.
This is coming from us, a team of website designers and SEO consultant. We’ve seen firsthand how the right kind of content can completely transform your website traffic and even your business. And the best part? You don’t have to be a tech wizard to make it happen.
Let’s dive into what evergreen content is, why it’s so powerful, and how you can start creating it today.
Evergreen content is the kind of content that stays useful and relevant no matter when someone reads it. Think of it as the “classic” stuff on your website – like timeless advice or resources – compared to trend-based or news content that quickly gets old.
Here’s a simple way to think about it:
Examples of evergreen content:
It’s the stuff people always search for, no matter the time of year or what’s trending.
Imagine planting a tree that grows on its own, year after year, without much effort. That’s what evergreen content does for your website. Here’s why it’s a game-changer:
If you’re thinking, “This sounds great, but how do I actually do it?” don’t worry – We’ve got you. Here’s a step-by-step approach:
Pick topics that don’t go out of style.
Think about the questions people are always asking in your industry. For example:
These are questions people will still be asking years from now.
Write Like You’re Talking to a Friend
You don’t need to use fancy words or get technical. Just explain things in a way your audience can easily understand. (Like I’m doing right now!)
Keep It Simple And Useful
Focus on solving a problem or answering a question. People love step-by-step guides, checklists, and tips they can actually use.
Add Some SEO Magic
Here’s the deal with SEO: it’s not as scary as it sounds. Just sprinkle in words or phrases people might type into Google. For example, if you’re writing about “how to bake cookies,” use that exact phrase naturally throughout your post.
Update It Once In A While
Even evergreen useful content might need a little refresh every year or two. Check for broken links, outdated examples, or new tips you can add.
Here are some ideas to inspire you:
The possibilities are endless! Think about what your audience wants to know and start from there.
If you’ve ever felt like you’re stuck in a hamster wheel of creating content that gets a little attention and then fades, evergreen content is the way out. It’s smart, sustainable, and keeps working for you long after you hit publish.
When we work with clients on their websites or SEO strategies, one of the first things we focus on is creating a few solid pieces of evergreen content. It’s not just good for Google – it’s good for your sanity.
Final Thoughts
Evergreen content isn’t about chasing trends or trying to go viral. It’s about building a solid foundation that supports your website and your business for the long haul. So, what’s one question your audience is always asking? Start there, create something helpful, and watch it grow.
Need help with your website or content strategy? Drop us a message – we’d love to help you create online content that lasts.